Online Strategies & Performance

Pulmuone is strengthening its online business strategy in 2023 by leveraging digital transformation (DX). This initiative aims to drive digital innovation across various areas, including customer experience, business operations, and organizational capabilities. To achieve sustainable, profit-driven growth, Pulmuone is streamlining underperforming businesses, products, channels, and services while enhancing technology, supply chains, and infrastructure in its core strategic areas, such as plant-based products and animal welfare. Through these efforts, Pulmuone seeks to boost its revenue share and strengthen its competitiveness in online channels, ensuring continued innovation in the digital era.

[Online Sales Performace]