Beyond adopting recyclable packaging, Pulmuone operates a range of programs to help ensure that used packaging is properly collected, sorted, and recycled so that it can be incorporated into the resource circulation system. Recognizing that this can only be achieved through collaboration among consumers, government authorities, and recycling companies, the Company implements initiatives through two complementary approaches: government and industry collaboration and consumer engagement campaigns.

① Government and Industry Collaboration to Strengthen the Recycling System — MOU with the Ministry of Environment

Pulmuone Waters recognizes that proper consumer participation in waste separation is essential to ensuring that recyclable packaging is actually recycled. To support this, the Company signed a memorandum of understanding (MOU) with the Ministry of Environment to help facilitate the early implementation of Korea's separate collection system for transparent PET bottles.

The MOU is a multilateral agreement involving the Ministry of Environment, the Korea Packaging Recycling Cooperative, and 21 bottled water and beverage manufacturers and distributors. It aims to raise consumer awareness of the implementation measures and environmental benefits of the separate collection system for transparent PET bottles, which came into effect on December 25.

As a participating company, Pulmuone Waters continues to communicate proper waste separation practices through various public communication channels. The Company's website features a permanent pop-up providing guidance on the proper disposal of PET bottles, while its official blog and digital platforms provide information on both the procedures and the importance of separately disposing of transparent PET bottles. These communication activities are intended to improve the effectiveness of the collection and sorting stages, enabling transparent PET bottles to be converted into high-quality recycled materials, including through Bottle-to-Bottle recycling. Through these efforts, Pulmuone Waters continues to encourage proper recycling practices at consumer touchpoints.

② Consumer Engagement Campaign Promoting Reusable Containers — Pulmuone Monthly Challenge: Bring Your Own Container for Takeout

Pulmuone encourages consumers to actively participate in resource circulation by reducing disposable packaging waste in their daily lives. As part of these efforts, the Company operates the Pulmuone Monthly Challenge, a consumer engagement campaign that promotes the use of reusable containers for takeout.

Participants receive reward points by uploading photos certifying that they brought their own reusable containers when purchasing takeout food. Through this campaign, Pulmuone encourages consumers to reduce single-use packaging waste and adopt more sustainable consumption habits in their daily lives.

The campaign also helps raise consumer awareness of the importance of reusable containers and promotes voluntary participation in waste reduction. By encouraging practical actions in everyday life, the campaign helps reduce single-use packaging waste and promotes greater consumer participation in resource circulation.