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Sustainability

Wholesome Foods Campaign

Social Contribution 2018-01-04

Enjoying the taste of nature and practicing healthy nutrition through the education and campaign of the people who practice nutrition balance

200,000 people education by 2020

 

 

Wholesome Foods Campaign Class

 

Taste developed in childhood can last a lifetime. Pulmuone has been rolling out “Wholesome Foods Campaign” since 2010 for children to learn about “where,”“how,” and “by whom” the foods they eat were made and choose wholesome foods. Under the campaign, three programs on food labels, nutritional balance, and palate are offered to preschoolers, elementary school kids, and parents. As of 2016, the campaign expanded from Seoul, Incheon, and Gyeonggi to Busan and Gwangju, and dietary lifestyle professionals called “Fooducators (food + educators)” visit the regions to offer the programs at free of cost. The Wholesome Foods Campaign is conducted in partnership with the Ministry of Education and Food for Change.

 

 

 

 

LOHAS Diet Class

 

Parents need to change for children’s diet to change. With this in mind, Pulmuone has been striving to spread a healthy eating culture by expanding the target of the education on having a good dietary lifestyle to include parents, who play the role of “diet leaders” at home. LOHAS Diet helps participants to easily practice “Low GL Diet (cutting down on sugar),” which embodies the essence of LOHAS diet. The program was developed in partnership with the Korean Society of Community Nutrition, and it is carried out in Support Centers for Childcare and Centers for Children’s Foodservice Management.

 

 

 

Wholesome Foods Campaign for Seniors

 

As Korea becomes an aging society, the health of seniors is an emerging social issues. To assist the elderly in enjoying good eating habits and a healthy life, the Wholesome Foods Campaign expanded its scope to include seniors in 2017. The program started with the aged population in rural areas, where access to diet-related information is limited and imbalance of nutrition is severe compared to those in urban areas. Programs offered include a group meal service called “Maeul Bapsang,”tailored nutrition consultation, and dietary lifestyle classes with educators visiting different regions.

 

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